FAQs

How long does SEO take to work?

SEO is a long-term strategy; therefore, while early improvements often appear within 2–3 months, stronger results typically build over 6–12 months, depending on competition, website history, and industry.

Can you guarantee rankings or traffic?

No SEO provider can ethically guarantee rankings or traffic because search engines control results.
What we do guarantee:
-Clear deliverables every month
-Work that is aligned with Google best practices
-Transparent reporting so that you see exactly what’s being done

Why is there a contract?

SEO compounds over time. For that reason, a longer-term commitment allows for:
– Proper technical improvements, ensuring a solid foundation
– Authority building through content and links, which strengthens trust and visibility
– Data-driven optimisation, so insights compound into lasting results

By contrast, short-term SEO efforts rarely deliver outcomes that are either meaningful or stable.

What makes your service different from the cheaper SEO options?

In many cases, low-cost SEO services rely heavily on:
– Automated tools
– Generic, one-size-fits-all reports
– Risky link tactics that prioritise speed over sustainability

By contrast, our approach is intentionally different. It’s:
– Hands-on and tailored to your business and market
– Focused on real pages that actually drive enquiries
– Built for long-term visibility, credibility, and lead generation

Ultimately, quality SEO costs more—but it also compounds and lasts far longer.

Will this work for my local business?

Local SEO is one of the highest ROI digital channels for service-based businesses.
If people are searching for your service in your area then SEO helps ensure you’re visible at the moment they’re ready to buy.

Just starting out? View our Local SEO Starter Plan

What if I already have a website?

That’s perfect. SEO works best when applied to an existing website. We optimise what you already have before recommending any new content or pages.

How do I know the work is being done?

From the outset, you’ll receive:
Monthly performance reports
Clear, jargon-free explanations
Full visibility into what was completed and what’s coming next

In other words, there’s no black-box SEO—only transparent work and measurable progress.

What happens if I want to stop?

After the initial 30 days, you can cancel ongoing services with notice if it’s not the right fit.
SEO improvements already made remain on your website.

Why does SEO cost £500–£900 per month?

SEO is not a one-time task — it’s ongoing strategy, optimisation, content improvement, technical maintenance, and performance monitoring.

Your monthly fee covers:
– Strategy and keyword targeting
– Page and content optimisation
– Technical SEO monitoring
– Reporting and continuous improvement

Cheaper SEO often cuts corners. Our pricing reflects hands-on work designed to generate long-term ROI, not short-term wins.

Is SEO better than paid ads?

SEO and paid ads serve different purposes.

Paid ads stop working the moment you stop paying, SEO builds long-term visibility and lowers cost per lead over time.

Many clients use paid ads short-term while SEO builds a sustainable acquisition channel.

What kind of ROI should I realistically expect?

ROI depends on:
– Competition in your market
– Average customer value
– Website quality and conversion rate

For many service businesses, SEO becomes one of the lowest cost-per-lead channels within 6–12 months. We track conversions so you can measure real business impact.

What exactly do you work on each month?

Each month typically includes:
– Page and content optimisation
– Technical SEO monitoring and fixes
– Internal linking improvements
– Performance analysis and strategy updates

Work is prioritised based on what will move results the fastest.

Do you create new content?

We usually start by optimising existing pages first.
If new content is needed, we either:
– Provide clear content briefs, or
– Create content as an add-on service 

This keeps costs efficient and focused on ROI.

Will you change my website design?

No. We focus on SEO structure, content, and performance — not visual design.

If design issues affect conversions or usability, we’ll flag them and recommend improvements, but we don’t make design changes without approval.

How many pages will you optimise?

This depends on the plan and priority keywords.

We focus on impact, not page count — optimising the pages most likely to generate traffic and enquiries first.

Is SEO safe for my website?

Yes. We follow Google best practices and avoid:
– Spam links
– Keyword stuffing
– Automated content
– Short-term ranking tricks

The goal is stable, penalty-free growth.

Can SEO hurt my website?

Poor SEO can.
Ethical, strategy-led SEO improves site quality, user experience, and visibility over time.

Do you use AI for SEO?

We use AI as a support tool for research and efficiency — never as a replacement for strategy or quality control.
All work is reviewed, edited, and implemented by a human SEO specialist.

How often will we communicate?

– Monthly reports are standard (as a minimum)
– Strategy calls can be added depending on the plan
– You can contact us anytime with questions

We keep communication clear and jargon-free.

What tools do you use?

We use industry-standard tools such as:
– Google Analytics & Google Search Console
– Keyword and competitor research platforms
– Technical SEO crawlers

Tool choice is less important than how the data is used — insights drive action.

Do you help with Google Maps rankings?

Yes. For local businesses, Google Maps visibility is a key focus through:
– Google Business Profile optimisation
– Local keyword targeting
– Reviews and citation consistency

Can you help me rank in multiple locations?

Yes, if it’s a legitimate service area.
We build location-specific pages and optimise them without spammy tactics.

How do I know if SEO is right for my business?

SEO works best if:
– People search for your service
– You want consistent inbound lead
– You’re thinking long-term growth

We’ll tell you honestly if SEO isn’t a good fit.

What do you need from me to get started?

We’ll need:
– Website and analytics access
– Your main services and target areas
– Any brand guideline

We handle the rest.

What happens after the contract ends?

You keep all SEO improvements made to your site.

Many clients continue month-to-month to maintain growth and stay competitive.

Why should I trust you with my SEO?

We focus on:
– Transparency
– Long-term thinking
– Measurable business result 

No black-box SEO. No shortcuts. Just consistent, strategic work.