Our Local SEO Starter Package is designed for small businesses that want to build strong search visibility without overcommitting upfront.

To begin with, this package focuses on establishing the foundations that local SEO depends on—accuracy, relevance, and technical clarity. As a result, your business can be found by customers who are actively searching in your area.

Ultimately, it provides a structured starting point for businesses that value long-term results and want to approach local search the right way from the beginning.

Phase 1 – Local Strategy & Foundations

First, we analyse how customers search for your services locally and identify how to position your business to appear more prominently in local results.
From there, we define the audiences, services, and intent that shape your local SEO strategy.

• Local Audience and Service Area Definition
• Local Competitor Snapshot
• Local Keyword Research
• Search Intent Review
• Local Keyword Mapping

Phase 2 – Google Business Profile (GBP) Optimisation

In many cases, your Google Business Profile is the primary driver of local leads. For that reason, we ensure it is fully optimised and aligned with best practices.

• Review strategy guidance (how to earn and respond to reviews)
• Claiming and verifying your GBP (if required)
• Optimising business name, categories, and services
• Writing a keyword-optimised business description
• Uploading and optimising photos
• Google Posts guidance to improve engagement

Phase 3 – On-Site Local SEO Optimisation

We optimise your website so Google clearly understands your services and service areas. By doing this, we strenghtne relevance and improve visibility across local searches.

• Local keyword optimisation for key service pages
• Title tags and meta descriptions for local intent
• Header structure improvements (H1/H2)
• Internal linking between local pages
• On-page trust signals (location relevance, services, proof points)

Phase 4 – Local Citations & Consistency

Equally important, consistency plays a critical role in local SEO performance. Therefore, we review and address citation accuracy across key platforms.

• NAP (Name, Address, Phone) consistency checks
• Review of key local directories and listings
• Identification of citation gaps and inaccuracies
• Recommendations for new local listing opportunities

Phase 5 – Technical & User Experience Checks

In addition, we ensure that technical issues aren’t limiting your local performance. By resolving these areas, we help support both search engines and users.

• Mobile-friendliness checks
• Basic page speed review
• Indexation and crawlability checks
• Identification of broken links or errors affecting local pages

Phase 6 – Measurement, Reporting & Monitoring

Finally, local SEO success should be measurable and transparent. For this reason, we track performance and provide clear reporting.

• Google Analytics & Search Console setup/verification
• Local performance tracking (traffic, visibility, actions)
• Monthly performance reporting
• Ongoing optimisation recommendations

Not sure which package is right for you?

Book a free consultation and get a recommendation based on your business goals.